Mr. Kamaluddin Tipu, acting chairman PEMRA delivers lecture on "Media Ethics"

Mr. Kamaluddin Tipu, Acting Chairman of Pakistan Media Regulatory Authority (PEMRA) has said that the PEMRA is regulatory authority not a controlling authority, despite that it is advising electronic media to follow the laws, which are modern laws. He said this while delivering lecture on "Media Ethics," organized by Department of Media Studies and Social Sciences of Sindh Madressatul Islam University on Tuesday at its auditorium.

Mr. Kamaluddin Tipu said that there were 18 laws about the media, but there was no media policy in the country, that is why many complications are being faced by the authority as well as the media.

The PEMRA chairman while mentioning development process that took place in formation of code of conduct for media, said that so far no consensus on the code of conduct has been built due divergence of views.

Mr. Kamaluddin Tipu further said the PEMRA, following its own code of conduct, upholds national interests and it is clear about norms, values, national interests, terrorism, personal and social rights, beliefs and other such matters related to citizens of the country.

Mr. Kamaluddin Tipu further said that now we are witnessing a revolutionary change in media that Indian channels are demanding Pakistan's content, as their middle class people have been fade up with their stereotype stories and glamour.

The PEMRA chairman was of the view that for the last 15 years, media and judiciary have emerged as a prominent source of power in the country. He also said that there were 91 Satellite television channels, 199 FM radio stations and 25 channels of foreign countries have landing rights.

Giving details about investment in the field of electronic media he said that there was cumulative investment of 3.5 US$, and hopefully it would be 4.00 billion US$ up to December 2015. He said the electronic media has generated about 200,000 direct and indirect jobs for the people of the country.

Dr Muhammad Ali Shaikh, Vice Chancellor of Sindh Madressatul Islam University while welcoming Mr. Kamaluddin Tipu at SMIU said that there was only one channel in Pakistan before 2002, but after it, an independent media emerged, that benefited almost all sections of society. "Prior to the private electronic media, about half of the population of the country, being illiterate had no access to information and entertainment except Radio Pakistan and PTV," but these channels reached to their door steps with latest information. Such change has created awareness among the masses.

Dr Muhammad Ali Shaikh said that despite such big social change there was a problem especially with the electronic media that they had a lack of professionally trained manpower; as a result they couldn't present quality content and uphold ethical and moral values. On the contrary, the print media was so balanced due to its centuries old traditions of balanced journalism.

On this occasion Dr Muhammad Ali Shaikh gave away shield to Mr. Kamaluddin Tipu. Later on, a question- answer session held.

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